“One Cart for One Car” Chevrolet Marketing with Supermarket Promotions
Project Period |
2011.12.5 - 2012.1.4 (Zhangzhou)
Project Effect |
At the start of the new year, Innovision customized a comprehensive sales image for Chevrolet by cooperating with the largest local mega-corporate shopping platform to create an IPC shopping platform. Inno attracted more test drivers through “ Scrambling for goods in moving supermarket paid by Chevrolet” in 15 seconds and comprehensively promoted it with integrated marketing by means of “small sales but great promotion”. The total volume doubled that month with a speedy enhanced local visibility of Chevrolet.