Dettol Q3 Promotions in Shopping Malls
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Project Effect |
In August 2014, Inno introduces the concept of “Hundreds of bacteria cleared up at a time” to shopping malls in Guangdong. Games like “Bacteria wiped out”, "Lassoing bacteria” draw in large crowds followed by hand washing reminders. Dettol products are marketed along with customers’ enjoyment in games, health habit-building and raised awareness.